Long before the advent of the digital age, word of mouth played a critical role in influencing a buyer’s decision. People would rely on advice from their friends, family or co-workers when contemplating a big purchase. Online reviews are today’s word of mouth. According to research, 90% of consumers will read online reviews before making a purchasing decision. Therefore, client reviews, whether positive or negative, is a reality that property, managers must contend with.
Importance of Client reviews
Online reviews from sites such as Yelp and Google and social media have gained much popularity in recent times. They play a crucial role in shaping consumer opinion and, consequently, making or breaking a brand’s reputation. But why are client reviews important in property management?
Research shows that review sites have gained high credibility among consumers. By incorporating data and information from multiple sources, the sites have evolved into extensive platforms and have become more credible to clients than professional reviews from critics. 88% of consumers will trust an online review as much as they would a personal recommendation.
72% of consumers will trust a local business more if it has positive reviews. However, negative reviews are inevitable. No matter how hard you try, people’s opinion will always vary. Nevertheless, you can turn such situations to your advantage by responding to these reviews promptly and appropriately. Maintaining a sense of professionalism while responding to criticism can help save your company’s reputation.
Gaining helpful insight
To become an effective property manager, you need to know how your current or past renters view your business. Without this important insight, you may find it difficult to maintain your current renters or get new clients.
Online reviews are an excellent way to get this essential feedback. Regularly reading your reviews on platforms such as Google and Yelp can help you learn what you’re doing right or wrong. Although you can’t please everyone, looking for patterns in the reviews can guide you in making positive changes.
Search engines have recognized the influence and power of online reviews and are now giving them prominence in results. A simple Google search on property management will reveal ratings of various property management businesses on top of the results page. Clients will often see online reviews first before they can even click on any link. With such visibility, no property manager can afford to ignore online reviews.
Due to the popularity of review sites such as Yelp. Search engines are now ranking them higher on search engine results. Consequently, some companies’ pages on Facebook or Yelp will often rank higher than their actual websites. This means that your business can still appear on search engine results even if your company’s page doesn’t rank.
Client reviews are vital in property management. They will help you gain insight into how your clients view your business, enhance your brand reputation, influence consumer trust and increase your brand’s online visibility. Since consumers read and trust online reviews, they can make or break your company’s reputation thus directly affecting your company’s bottom line.