Unlike in the past when offering the highest quality care and treatment was enough to give your dental practice a competitive edge, today, the landscape has shifted and to stand out, you need a robust online presence. One of the things that determine whether your enterprise succeeds on the internet is online reviews. While most people recognize that online reviews are critical, they don’t understand to what extent they impact their businesses.
With the surge of the vast social media platforms, online directories and other apps, online reviews have become an essential factor that helps your enterprise attracts, retains and converts prospective clients into repeat customers.
Stamps the credibility and trustworthiness of your enterprise
Although a dental clinic or office may have a five-star rating in service delivery, research indicates that people are likely to give it more credibility if it has positive reviews from other individuals. They provide patients with social proof that you can deliver whatever you promise.
Attracts Prospective Clients and Converts them into Loyal Customers
When previous and current patients express how satisfied they are with your services, it helps to attract other patients that are looking for similar services. If your enterprise boasts better online reviews than others, prospective customers are likely to choose you over them.
Rank High on the Search Engines
Online reviews not only help your clinic attract clients but also rank high on the SERPs. Having positive comments drives more traffic to your site, and since this is among the things that search engines consider when ranking websites, it will help reinforce your Search Engine Optimization goals.
Great Marketing Tools
Since reviews are written by real patients that have received your services before, potential customers are more likely to trust and believe in them more than any other marketing techniques.
You Get Patient’s Feedback
When patients leave reviews, they provide you with an inside look that helps you gauge the efficiency and effectiveness of your services. Whether positive or negative, you can use this feedback to improve the patient’s experience and make your dental practice better.
From the points mentioned above, it is explicitly clear that online reviews are valuable for your dental practice. Besides helping you get more patients, build credibility and rank high on the search engine, they also help you get feedback about your services. While positive comments have the potential to help improve your dental practice, negative comments can consequently hurt it. However, you can turn the negative reviews into selling points by responding to them politely, apologizing for wrongdoings, and pledging to make things right.