Online reviews today ensure that when consumers spend their hard earned cash on something, it is the real deal. That applies to auto body parts as well. Auto shop businesses should, therefore, seek to maintain positive reviews online to win the favor of existing and prospective customers
Your brand reputation is staked on reviews. Trusted data shows that 90 % of consumers go through auto body shop reviews before deciding whether or not to seek their services. With good reviews, you can be sure that there will be increased footfall to your shop and increased brand love.
2. Referral business
It all starts with the equality of service you provide to your current customers. Keep in mind that with platforms like Facebook, Yelp and Buyer Beware, customers can report any poor treatment and jeopardize your prospects.
By providing quality services, customers can recommend your shop to their friends and relatives. This will give your business a more significant opportunity for growth.
3. Search engine rankings
Auto body shops with positive reviews get better search engine rankings. When you develop a positive buzz about your brand online, links to your website will be shared in every corner of the internet. That translates to more traffic, better rankings on Google and bigger brand exposure.
4. Stay ahead of the pack
Your competitors probably don’t share reviews. This is an opportunity for you to stay ahead of the curve with sales referrals and improved brand exposure. Then again if your competition is indeed sharing reviews, you will lose if you snooze.
5. Understand your market
Reviews rate you as a business, your services and products, and customer satisfaction. You’ll have the capacity to see whether buyers would suggest your services to others. They’re the ideal method to feature in markets where your business needs enhancement.
Seek to address the issues in negative audits, without an individual customer you wouldn’t have the ability to maintain a business. Resolve the issues purchasers may have and anticipate how you can help your business later on.
6. Brand engagement
Online Review websites like Yelp and Google My Business can help to increase customer engagement with buyer to-business as well as buyer to buyer. Your business can thank a buyer for their remarks and urge them to use its services later on.
We live in a super-connected review based world. People share experiences and recommendations or cautions. Your auto body shop needs to take such mentions seriously to survive or thrive.