The world of construction contracting is highly competitive, and even the slightest advantage can go a long way. One arena where competition is fierce is online. With many other contractors competing for the same leads as you, having customers leave reviews on websites like Yelp, Google My Business and Facebook can make a significant difference.
Below, we will discuss three reasons why getting reviews is important for contractors in the construction business.
1. Reviews Drive Consumer Behavior
When it comes to influencing consumer behavior, outside reviews have a huge impact. They are the modern form of word of mouth (instead of telling just family and friends, the consumer tells the whole world), making them a powerful customer acquisition tool.
So how do reviews drive consumer behavior? According to Contractor Dynamics, when consumers read an excellent review, they are 31% more likely to spend (https://contractordynamics.com/the-power-of-customer-reviews-for-local-contractors/). Most importantly, they also noted that 91% of prospective customers read online reviews prior to contacting a contractor.
So the next time someone is looking for a contractor to build their house or offices, you can bet on it that will be looking at online reviews.
2. Reviews are a Great Source of Feedback
The feedback provided by online reviews is a great source of business validation for contractors. If you are doing something right, your customers should let you know so that you keep it up – that way, you always deliver a consistent service. Furthermore, this allows you to interact with customers, which can make them trust your business even more.
On a more humbling note, online reviews are also a great way to find out what your customers are complaining about. Unfortunately, it is impossible to please everyone in the business world, and hearing the reasons why customers are dissatisfied can alert you of improvements or changes you need to make in order to increase customer satisfaction.
3. Reviews Improve Search Engine Rankings
If you have a website (or you’re listed in an online directory), you need to make sure that your website is visible or no one will visit it. And nothing makes a website more visible than search engine rankings, particularly, appearing on the first page of the relevant search results.
When customers read outside recommendations that speak favorably of your construction business, they are more likely to visit your website. The more visitors come your way, the more search engines, such as Google and Bing, will increase your rankings.
When customers leave you glowing reviews, the potential for your construction business to thrive increases significantly. As you can see, getting reviews influences consumer behavior, provides constructive feedback and increases search engine rankings. Furthermore, getting feedback from customers is easy; all you have to do is ask for it.