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How Much Are Online Reviews Actually Worth
October 29, 2018
How Much Are Online Reviews Actually Worth?

For a business to gain a competitive advantage in a volatile online world, it must understand the importance of online reviews. While most business owner recognize that they are critical, they don’t know to which extent they impact their bottom line revenue. However, one thing most people don’t understand is that reviews are permanent records …

Why Client Reviews Are So Important in Property Management
October 26, 2018
Why Client Reviews Are So Important in Property Management?

Long before the advent of the digital age, word of mouth played a critical role in influencing a buyer’s decision. People would rely on advice from their friends, family or co-workers when contemplating a big purchase. Online reviews are today’s word of mouth. According to research, 90% of consumers will read online reviews before making …

How to Write an Email Asking for a Google Review
October 23, 2018
How to Write an Email Asking for a Google Review?

You’ve set up your eCommerce website and the number of orders are on an upward trend. The business is doing great, but you’re not yet where you want to be. You probably read somewhere that customer reviews can catapult your business to the next level. The question is, how do you ask existing customers for …

How Important Are Online Reviews to the Auto Industry
October 18, 2018
How Important Are Online Reviews to the Auto Industry?

Choosing a car isn’t the easiest decision in anyone’s life, and spending that money is never done casually. Anyone that looks to buy a car is likely to spend a long time picking which is going to be better for them and more adapted to their need and budget, so the question deserves to be …

Why Are Online Reviews Important for My Dental Practice
October 16, 2018
Why Are Online Reviews Important for My Dental Practice?

Unlike in the past when offering the highest quality care and treatment was enough to give your dental practice a competitive edge, today, the landscape has shifted and to stand out, you need a robust online presence. One of the things that determine whether your enterprise succeeds on the internet is online reviews. While most …

Why Patient Reviews Are As Important As Collecting Insurance Info
October 13, 2018
Why Patient Reviews Are As Important As Collecting Insurance Info?

Picture this: you go online looking to find a reliable medical service—say a new dentist—and the first site you come across has no patient reviews whatsoever. The second site you visit, however, has a number of mixed reviews, some of them positive, others negative. Which dentist are you most likely to choose? Most people will …

Why Reviews Are Important For Your Retail Store
October 12, 2018
Why Reviews Are Important For Your Retail Store

According to statistics, 90% of consumers who search for products on the internet are yet to decide on a brand before starting their search. Also, 88% of online customers today are actively seeking online reviews before settling for a particular brand. In layman’s terms, this means reviews are responsible for 88%-90% of your sales. Any …

Why Online Reviews are Important for Reputation Management
October 9, 2018
Why Online Reviews are Important for Reputation Management

In some circles, you will hear it said that reputation, or a good name for that matter, is everything. In the world of SEO marketing, that is more or less the cold fact of life. One way to have a good reputation is to ensure that your customers leave behind positive feedback about your business. …

Why Positive Online Reviews are So Valuable to Small Businesses
October 4, 2018
Why Positive Online Reviews are So Valuable to Small Businesses

With online scams being rampant these days, consumers now want to be assured that they are getting the value for their money before buying a product or service. While search engine optimisation (SEO) tactics will help your business get in front of potential customers, it is only positive online reviews that will reassure buyers and …

Study Shows Customer Reviews More Important Than Expert Reviews
October 1, 2018
Study Shows Customer Reviews More Important Than Expert Reviews

Today, 92% of consumers read online reviews, both customer and expert, before making a purchase decision. Another study even showed that potential customers will trust an online review as much as a recommendation from a family member or a friend. But between expert and customer reviews, which are more important? If you were to ask …

How to Create a Direct Link to Your Google Reviews
September 27, 2018
How to Create a Direct Link to Your Google Reviews?

In the recent past, Google has made it easy for businesses to enhance their online visibility. As a result, they have created Google My Business. It is also commonly known as Google Maps listing. The service is essential because they help bring visibility to a business as they show up on search engine, search results. …

The Impact of Responding to Online Reviews
September 25, 2018
The Impact of Responding to Online Reviews

Online reviews enable the consumer to provide feedback on products and services. Reviews offer a number of advantages to your business including increasing sales and improving your site’s ranking on Google. While receiving legitimate feedback is vital for your business, studies reveal that responding to these reviews is almost as important. According to ReviewTrackers, more …

Online Reviews The Digital Word of Mouth
September 20, 2018
Online Reviews; The Digital ‘Word of Mouth’

Are you a business owner? What do people say about your products/services? Most importantly, do you have any online reviews?. Online reviews have become an important marketing tool often viewed as an asset by tech-savvy business owners. Not only do they guide prospective customers but they also play an integral role in your SEO and …

Creative Ways to Get Customer Testimonials for Your Business
September 18, 2018
Creative Ways to Get Customer Testimonials for Your Business

So you’ve got your startup going, your product is looking good and your sales team has rolled up their sleeves and are ready build your bottom line. All that’s left to do now is bring in the customers which by now you might have realized is easier said than done. To get the ball rolling …

Why Consumers Buy - The Importance of Verified Customer Reviews
September 14, 2018
Why Consumers Buy? The Importance of Verified Customer Reviews

Did you know displaying reviews for your products or services can boost conversion rates by 270%? If you are reading this, you probably already know that online reviews play a crucial role in helping consumers make their buying decisions. But how do verified reviews stack against anonymous reviews? Do they make much of a difference …